TL;DR: If you’ve ever desired you might review the guys you date, or perhaps the men you-know-who will make great times, as you test restaurants, next Lulu will make your hopes and dreams come true. Because first-ever software for females, Lulu is actually bringing the lead in this market, assisting females make smarter dating decisions and men become better daters.
From Amazon to Yelp, we are in a world where everyone loves to review things. Everyone else can not hold off to share their particular view regarding their latest food or perhaps the final apartment they lived-in, but what about the most recent man they went on a night out together with?
Well Lulu is the perfect socket for undertaking just that.
Cofounded in 2013 by Alexandra Chong and Alison Schwartz, Lulu is a personal social network that offers females the opportunity to speed the men they date, recommend date-worthy dudes and show private encounters with many various other like-minded women.
It is like conversing with your absolute best friend
Chong and Schwartz had gotten the idea for Lulu after Chong had an unforgettable all-girls brunch knowledge. From swapping tales about jobs to romantic days celebration programs, she wanted she could bottle that sense of camaraderie and place it to good utilize.
In 2013, that vision became a reality in the shape of Lulu, an area in which women feels safe whenever talking about their unique really love physical lives.
Director of advertising Deborah Singer stated it has been a long time coming for an app such as this on the market, particularly with tips being popular in other areas of existence.
“ladies nowadays have guidelines about everything in their own livesâ¦ yet we do not get suggestions for anything as essential as connections and dates,” she said. “We think’s a very vital location for females to-be updated and also details [about] to enable them to truly make smarter decisions on their own.”
Whether it’s status men they will have eliminated on with, promoting high-quality dudes some other users or producing friend connections, Lulu made a significant effect.
“In my opinion we are bringing a unique information layer with the dating space,” Singer mentioned. “Dating is one thing that doesn’t have that information covering, therefore we see ourselves as bringing much more information compared to that industry.”
Lulu stands apart from other apps because Chong and Schwartz, including every person on staff, permit their particular characters shine through, providing down that sense of chatting with a really good girl.
In accordance with Singer, Lulu is specially popular among school women, who will be in a new dating atmosphere and are finding feminine pals to attend for referrals regarding the men they’re meeting on campus.
Lulu additionally puts the privacy and protection of its users very first. The app makes use of Facebook to confirm sex, get older (nobody under 17 is actually allowed to join) and buddies sectors.
But try not to imagine boys are not allowed within ladies club
In May, Lulu allowed dudes to start by using the software when they had been enthusiastic about becoming evaluated.
Male customers can see their particular overall rating and which hashtags women can be making use of to describe them, like “#AlwaysHappy” or “#WearsEdHardy.”
Nevertheless they also can access information that presents just how ladies position all of them on traits for example laughter, kissing capabilities plus.
Lulu’s editorial team even provides guys specialized articles offering matchmaking advice for the certain areas they need enhancement in.
Ladies can ask the males their own opinions on many subject areas, including anal intercourse or producing a commitment.
To date significantly more than 1 million males have accompanied, with the average overview being a seven, plus some actually look into the software three times every day.
“We noticed there was actually a genuine appetite from dudes to method of get analytics in what females had been claiming about all of them,” Singer said. “Our purpose would be to really assist dudes enhance. Exactly like you would use Bing Analytics on your web site to enhance it, this might be kind of Google statistics for men.”
Creating a safe, positive atmosphere for all
Unlike web sites like Yelp or TripAdvisor, Lulu will not allow women to create available comments inside their evaluations.
Women can be offered multiple-choice solutions when looking at the males as well as other females can concur or differ making use of the analysis, which Singer stated promotes a confident environment and keeps the reviews from becoming needlessly mean.
“we are rating individuals â we’re rating men. We realize this is a sensitive and painful and provocative thing become performing, and we also want to do it in a thoughtful way and in a constructive way,” she stated. “We heard from beginning from women that they don’t want to be part of some thing mean, therefore we decided this particular structure would preserve that atmosphere.”
Lulu use that same style in the foreseeable future when expanding to other well-known verticals like charm, vacation or company.
“we need to choose a spot in which women can be arriving at Lulu and it’s really types of their own major place to go for getting details from other females,” Singer stated. “we are actually concentrated on the merchandise and continuing to construct tactics to help women discuss even more and get referrals.”
If you’re prepared to release your girl chat, get Lulu (free-of-charge!) when you look at the App shop or Bing Gamble.